the story machine is a brand built around the idea that storytelling has its own mechanics, working under the creative direction of christiaan ruesink, the project came together through flexible design, custom typography, and isometric animation, the logo itself became the core of the identity, a visual metaphor for how stories are constructed, piece by piece
Logotype versions
01 — gradient & outlined, colorful and structured
02 — full gradient, no outline, just color doing the work
03 — white on white, subtle but there
04 — black on black, high contrast, no noise
